doctored definitions
passion
Passions are the intense emotions and curiosities that drives us to take action. Passion is our deepest desire, inquiry, enthusiasm, love, or compelling feeling toward a person, idea, or thing. Our passions determine the motivation for our behavior, and are shaped by the way we think about the value and meaning of our life.
reason
Reason is the mental process of analysis and logic. Reason is what we use to form good judgments and make reasonable decisions about what to believe and what to do. Using reason means taking an objective view and considering the evidence.
brand
Your true brand is the authentic, quantified summary of your system. Your system is the unique combination of passion and reason that has existed within you throughout your life.
consumption
Consumption is the reason and passion you include into your life (or system) from the services, products, people, and messages you encounter, seek, and exchange with others. Reason and passion can be found in tangible items, like a cat calendar, as well as intangible items, like words, thoughts, and expressions.
conscious consumerism
Conscious Consumerism is the act of aligning your system values of reason and passion with others during your daily exchanges. This is how you invest in complimentary brand values with the resources you have available, like time and money. Exchanging services, products, messages, or experience with systems who’s values align with your own are complimentary, or win-win exchanges. The more you invest in things that are sustainable, long-term, and satisfy both passion and reason, the more efficiencies you create for your life and your system. These efficiencies result in greater fulfillment and progression towards your preferred future.
Passions are the intense emotions and curiosities that drives us to take action. Passion is our deepest desire, inquiry, enthusiasm, love, or compelling feeling toward a person, idea, or thing. Our passions determine the motivation for our behavior, and are shaped by the way we think about the value and meaning of our life.
reason
Reason is the mental process of analysis and logic. Reason is what we use to form good judgments and make reasonable decisions about what to believe and what to do. Using reason means taking an objective view and considering the evidence.
brand
Your true brand is the authentic, quantified summary of your system. Your system is the unique combination of passion and reason that has existed within you throughout your life.
consumption
Consumption is the reason and passion you include into your life (or system) from the services, products, people, and messages you encounter, seek, and exchange with others. Reason and passion can be found in tangible items, like a cat calendar, as well as intangible items, like words, thoughts, and expressions.
conscious consumerism
Conscious Consumerism is the act of aligning your system values of reason and passion with others during your daily exchanges. This is how you invest in complimentary brand values with the resources you have available, like time and money. Exchanging services, products, messages, or experience with systems who’s values align with your own are complimentary, or win-win exchanges. The more you invest in things that are sustainable, long-term, and satisfy both passion and reason, the more efficiencies you create for your life and your system. These efficiencies result in greater fulfillment and progression towards your preferred future.
